![]() ![]() The images were cut up and redesigned into collage compositions. H&M is a large and important player in the fashion industry and uses its influence to make fashion more sustainable, and sustainable, for current and future generations.īas created a brand & visual communication style that emphasises the Hacked by_ method. HACKED by_ is known for its creative way of upcycling and shows that the fashion system can be changed, without losing the ability to seduce.ĬHANGE THE FASHION SYSTEM: H&M and HACKED by_ both feel that there should be a change in the fashion industry and in the way fashion is made and used today. Instead of endlessly discussing the need for a new system, HACKED by_ chooses to actually bring about the change. This happens in local, small workshops where people are trained who, as refugees or re-entrants, build a new life. the pieces get a new topicality and they are granted a second life. With HACKED by_, Van Slobbe and Van Benthum take care of leftover batches from fashion production and through collage techniques, embroidery, gathering, etc. However, the collection tells a different story this time. It was a pleasure working together with the talented people of Brandnew and I was thrilled to have the opportunity to work on a luxury brand with such stature.Īfter the successful designer collaboration with Viktor and Rolf in 2006, this is the second time that H&M has teamed up with a Dutch designer duo. Based on the 3 dimensions of time past, present and future, each with their own paper quality, we bring all of the brand values to life through high quality visuals, subtle luxury finishes and tactile choices.įreelance Art Direction for Brand Design agency Brandnew based in Amsterdam. Presenting the Amels story and the brand spirit Masters of Time in a luxury finished linnen brand book. For today’s special moments are tomorrow’s memories. So you can have unique experiences that you create yourself. Amels offers you the opportunity to take time into your own hands. Befitting their owners, Amels yachts project natural grace and elegant style, bound together in luxurious comfort.Įven though there are many differences in character of those who are part of this Amels world, one thing joins them all, their collective realisation that time is what they value most. Desired by many but only obtainable by the fortunate few. ![]() Confident and sophisticated, Amels Yachts are timeless classics built by Damen Yachting, Dutch Master Yacht builders who stem from a pedigree stretching back over one hundred years. ![]()
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